Silly Bandz Fad

The name of the fad I picked was Silly Bandz. The target market for Silly Bandz were children from ages 5 to 15. The reason for the appeal were their cool shapes and bright colors. The appeal was global and gave kids power and bragging rights when it came to these colorful bandz. Their is no real reason why they become unpopular but after about six months people stopped buying them. Nothing replaced Silly Bandz they just became unpopular.