In it to Win it is a baseball video game that will teach you the skills of the game. Players will get to play along side big papi and hundreds of others of successful professional baseball players. The game will teach players skills that they will actually be able to use in their real life baseball careers.
Target Market: The target market of In it to Win it are young kids, teens and college kids. The game is rated E for everyone of all ages.
Marketing Mix:
Product: In it to win it is geared towards young kids who want to become successful in playing baseball. The game rewards kids and shows them that it takes a lot of hard work to become successful in a sport. The game features not only the baseball games that the players will be in but how they practice. The game is unique because the skills that the players practice are things that will help people with their baseball skills in real life.
Price: The game will cost $39.99 everywhere.
Place: In it to win it will be available at all big name stores like Target, Walmart and Kmart. It will also be available on Amazon and sold at Red Sox Games.
Promotion: David Ortiz will be our main sponsor and promote our video game. For the first 2 days of the game being on the market people will get $5 off of the game. David Ortiz will be on all of the ads for the game and will also be on all of our commercials.
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