Thursday, December 15, 2016
Apprentice
My favorite episode from the Apprentice season 2 was when they had to figure out some type of dog business on the streets of New York City. The task they were given was to think of something that would help dogs like grooming,walks, baths or clipping dogs nails that would also make them money. This task was about location, timing and also pricing. The leader of Mosaic was Wes and the team leader for Apex was Jennifer. The winning team was Apex which made a total profit of $307.41. Apex's reward for winning this task was they got to visit with mayor Bloomberg. On the other hand Mosaic lost with a total profit of $122.12. Wes brought Stacy and Andy with him in the boardroom and unfortunately Stacy got fired. Stacy got fired because she always blames the project manager for everything and never owns up to anything. A business lesson I learned from this episode is "great things in business are never done by one person.They are done by a team of people." -Steve Jobs. What I learned from this episode is that the team leader has to listen to the other members of the team and not just do what they want all the time.
Tuesday, December 13, 2016
Coke Current Event
The current event that I found is about how Coke is starting to reduce the sugar content in some of their drinks. They want to make a healthier drink that will reach a different target market. People are starting to be more health conscious and this is how they will keep current customers and gain more. Coke made a promise that by 2025 they will reduce the calories in their drinks by 20% nationwide. COke is trying to promote their lower calorie drinks by making them 99 cents and they are also doing the buy one get one free at some places. Coke has also asked retailers to make bigger displays for lower-calorie drinks because they want to promote these products more.
Coke Current Event
Coke Current Event
Monday, November 28, 2016
Chapter 29 study guide
Vocab:
Problem definition- occurs when a business clearly identifies a problem or research issue and the information that is necessary to solve it.
Primary data- Data obtained for the first time and used specifically for the particular problem of study.
Secondary data- already been collected for some other purpose other than the current study.
Survey method- a research technique in which information is gathered from people through the use of surveys.
Sample- a part of the target population that is assumed to represent the entire population.
Observation method- a research technique in which the actions of people are watched and recorded either by cameras or observers.
Point-of-sale research- a powerful type of research that combines natural observation with personal interviews to get people to explain buying behavior.
Experimental method- a research technique in which a researcher observes the results of changing one or more marketing variables while keeping certain other variables constant under controlled conditions.
Data analysis- the process of compiling, analyzing, and interpreting the results of primary and secondary collection.
Validity- exists when the questions asked measure what was intended to be measured.
Reliability- exists when a research technique produces nearly identical results in repeated trials.
Open-ended questions- ask the respondents to construct their own answer.
Forced choice questions- ask the respondent to choose answers from possibilities given.
Research steps:
Step 1- Defining the problem
Step 2- Obtaining data
Step 3- Analyzing the data
Step 4- Recommending solutions to a problem
Step 5- Applying the results
Other main points:
How secondary data is obtained- internal and external sources. Internet, U.S. government sources, consumer and business information companies, business and trade publications.
The Advantages- can be obtained easily because their are so many sources.
How primary data is obtained- can be obtained through company research projects or commercial research organizations. Survey method, observation method, and experimental method.
Basic guidelines for writing questions- write each question clearly and briefly. Don't ask leading questions that would suggest a correct answer. Avoid bias.
Formatting- Use dark ink on light paper. Shade sections. Put section headings and number the questions. Put directions.
Administering the questionnaire- All mailed questionnaires should be sent first-class with a hand signed cover letter. The cover should explain the survey.
Minor points:
Multiple choice questions- gives the respondent multiple choices to choose from. always put and "other" category.
Rating scale questions- asking the respondent to rate a product. these can be very statistical or can also range from excellent to poor.
Level of agreement questions- writing statements based on attitudes or opinions. Strongly agree, agree, neutral, disagree and strongly disagree.
Problem definition- occurs when a business clearly identifies a problem or research issue and the information that is necessary to solve it.
Primary data- Data obtained for the first time and used specifically for the particular problem of study.
Secondary data- already been collected for some other purpose other than the current study.
Survey method- a research technique in which information is gathered from people through the use of surveys.
Sample- a part of the target population that is assumed to represent the entire population.
Observation method- a research technique in which the actions of people are watched and recorded either by cameras or observers.
Point-of-sale research- a powerful type of research that combines natural observation with personal interviews to get people to explain buying behavior.
Experimental method- a research technique in which a researcher observes the results of changing one or more marketing variables while keeping certain other variables constant under controlled conditions.
Data analysis- the process of compiling, analyzing, and interpreting the results of primary and secondary collection.
Validity- exists when the questions asked measure what was intended to be measured.
Reliability- exists when a research technique produces nearly identical results in repeated trials.
Open-ended questions- ask the respondents to construct their own answer.
Forced choice questions- ask the respondent to choose answers from possibilities given.
Research steps:
Step 1- Defining the problem
Step 2- Obtaining data
Step 3- Analyzing the data
Step 4- Recommending solutions to a problem
Step 5- Applying the results
Other main points:
How secondary data is obtained- internal and external sources. Internet, U.S. government sources, consumer and business information companies, business and trade publications.
The Advantages- can be obtained easily because their are so many sources.
How primary data is obtained- can be obtained through company research projects or commercial research organizations. Survey method, observation method, and experimental method.
Basic guidelines for writing questions- write each question clearly and briefly. Don't ask leading questions that would suggest a correct answer. Avoid bias.
Formatting- Use dark ink on light paper. Shade sections. Put section headings and number the questions. Put directions.
Administering the questionnaire- All mailed questionnaires should be sent first-class with a hand signed cover letter. The cover should explain the survey.
Minor points:
Multiple choice questions- gives the respondent multiple choices to choose from. always put and "other" category.
Rating scale questions- asking the respondent to rate a product. these can be very statistical or can also range from excellent to poor.
Level of agreement questions- writing statements based on attitudes or opinions. Strongly agree, agree, neutral, disagree and strongly disagree.
Tuesday, November 22, 2016
Starbucks Holiday Season Sweepstakes
This holiday season Starbucks is having a food giveaway sweepstakes. This sweepstakes is called "Starbucks for life" and is available to those who sign up for their rewards program. Five rewards members will win this season and the prize is one free beverage and food item everyday for the next 30 years. The way a member can win the sweepstakes is the more drinks the buy at Starbucks the more points they will get and every time they buy something they are given a code to play a game online and at the end of the game they are notified if they won or not.
Monday, November 14, 2016
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